AD – GIFTED | As some of you know, I’m the concierge for three cats who all have different dietary requirements. And it’s usually a nightmare trying to find something they will all eat. So when Pure Pet Food offered to send over some of their new range of cat foods for my fussy two, eight, and fourteen year old mogs to trial, of course I said, “Yes please!”
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Who are Pure Pet Food?
Pure Pet Food started up a few years ago when the founders, Dan and Mat, decided it was time that dogs were fed something better than the usual wet and dry food. They took fresh high quality meat and veg and dehydrated them for storage. And then individual portions could be served just by adding water to rehydrate. So combining the goodness of fresh home prepared food with the convenience of traditional pet food like biscuit and tins.
Fast forward to 2017. Freeze dry technology and no preservatives give the goodness of raw food without the prep, and with no need to store in a freezer. Pure Pet Foods contain no grains or gluten and are high in protein for healthy, balanced diet. And, Pure Pet Food are certified by both the human and animal food authority, as well as approved by PETA.
As the dog food recipes have been so successful, Dan and Mat decided to it was time to offer the same quality recipes to cats. So, all of the above sounds really fantastic, but what did our three cats, especially my beloved geriatric, think of Pure?
Whisker Lickin’ Chicken and Surf & Turf
We were sent the starter pack of Whisker Lickin’ 200g and Surf & Turf 200g to test, which Pure say is suitable for kittens and adult cats. The food is also suitable for cats with sensitive stomachs, and old cats as well.
Pure advise introducing their food into your cat(s)’ diets gradually so that’s what we did, starting with one meal a day at lunch times. One scoop of dry Chicken food mixed with one and a half scoops of warm tap water was left to stand for five minutes. This produced what looked like a very normal looking bowl of cat food but much better smelling. Not unlike something I might eat – although as it’s cat food after all, I probably wouldn’t.
Our two year old, Spooky, sniffed it and walked away (this process was repeated throughout the week). But he prefers dry biscuits and fresh mice so I wasn’t unduly surprised.
Our eight year old, Ginger, gobbled it up (again, no surprises there, he’s a greedy, fat boy).
Our fussy, geriatric fourteen year old, Jester, climbed up onto the dining table where I’d put it to take these photos because he was so keen!
Out of the two samples we were sent to trial, the Whisker Lickin’ Chicken was definitely the favourite. Ginger was the only one who scraped the bowl with the Surf & Turf. But I was really surprised that Jester seemed so keen. His enthusiasm did tail off towards the end of the week’s trial but, to be fair, it does with most food I try him on. I normally end up rotating his food to try and keep him interested.
Pure Pet Food for cats – worth it?
We still have some of the Whisker Lickin’ Chicken and nearly all of the Surf & Turf left. The Chicken one will be good to keep just for Jester if I have to medicate him. It’s so nice to find something that’s healthy, balanced, good for him, and that he likes.
Where can I buy Pure Pet Food for cats?
Although the price tag might seem a little steep, one 200g box of Pure cat food will last a long time. Especially if you don’t feed it every day for all meals, so I think it’s good value. I’d recommend heading over to Pure’s website (which is a fascinating read in itself, with lots of interactives and videos) to find out more. We only trialled their cat food but they offer a much wider range of dog food for all you canine owners. And all the testimonials indicate that dogs love it too!
* I was sent these products for testing but all opinions are my own (and my cats’) and this is an honest, unbiased review – please see my Disclaimer.
I’ve been a bit skeptical of the raw feeding craze for cats but this seems like a happy medium to me. If it’s well balanced and has the appropriate levels of nutrients for our beloved kitty’s, I think it’s an amazing idea. I love that whilst stored it takes up so little room but then when you add water it becomes a full meal, that’s brilliant.
It’s such a good idea, isn’t it? Ginger would eat it all day if I let him but I’m so pleased that Jester likes it too, he’s such a fuss pot. I love how easy it is to store and only use what you need rather than throwing food away. Maybe Percy might like some, hehe! x
Hi, I guess that this is a great alternative to the regular cat food and great that it is easy to store and that you can only use what you need, saves any wastage.
I agree, it’s great to store, you really don’t waste any as long as you keep it all dry 🙂
I love the idea of this – I know my two cats definitely prefer ‘wet’ foods but I just cannot cope with the smell/what they do to their stomachs so I only ever let them have it as treats. This sounds like it might be a much better option – I might get some for my cats as a Christmas treat (I’m not kidding, my older cat is sitting next to me tapping me on the arm as I type, I think she’s keen!)
Beth x
Urgh, some wet cat foods are the worst! I think they might like this though, it really does look quite yummy, not like normal wet cat food at all, I’m sure your older cat would love it, haha! x
What a great idea! Glad the majority of your cats enjoyed it! My dog has strict dietary requirements due to medical things so unfortunately we can’t really test him out on other stuff.
Plus he’s on a diet haha! But this sounds really good for your cats and fairly healthy too! xxx
It is a good idea, I’m actually surprised no-one’s come up with it before! In theory Ginger is on a diet too but that doesn’t seem to pan out in practice, haha! xx
I’m so tempted to try this stuff for Peggy, but she’s such a fussy eater I’m about 80% certain she won’t touch it! If it’s not real meat/tuna or Royal Canin kitten food, she just won’t touch it!
Rachel || Word of Rachel
Well, it is real meat but it’s been dehydrated so adding water to it makes it “juicy” again 🙂 But I know what you mean about kittens being fussy – Peggy looks so adorable, I’d just give her anything she wanted, including my toes, haha!
Oh, this sounds interesting! My cat doesn’t seem to enjoy any wet food. He’s a pretty picky cat.
Jennifer
I don’t know if Pure ship to Canada but if you could find an equivalent then you might be sorted!
Ahh too cute! I have a kitty and she only eats biscuits, or will happily lick the gravy and leave the meat. The packaging is so cute too!! So fab that it’s a healthy meal and so well approved!
Claudia xo
That’s exactly what Jester is like, gravy but no meat, which was why I was amazed he ate everything 🙂 I’m so pleased to have found Pure though, it’s going to be a big help when I next have to medicate him! x
Aw this is so lovely! I’m glad most of the cats enjoyed the food, they’re so cute
Ellie x
Thank you, I’m really chuffed my old boy liked it, he’s so fussy, it’s great to have found something like this. X
I think that the most useful thing for me, would be how much easier it is to store and how much more compact it is too – I know that storing pet food can sometimes take up a lot of space! ?
It’s incredibly useful, and I’m really amazed that no-one’s thought to do it before, haha!
This looks so fun, your cats are beautiful! xx
Aw, thank you – it’s certainly a novel approach to cat food! x